Click here to read the latest article in John's "Bottom Line Marketing" series . . .

In 1996, John Landsberg founded Bottom Line Communications, an integrated marketing communications company specializing in publicity, public relations, crisis communications and media training for businesses.

John has more than 25 years experience as a newspaper reporter and corporate spokesperson for firms ranging in size from 50 employees to 30,000. He has done media relations and crisis communications training around the nation and has helped formulate media strategies for hundreds of companies.

John has an undergraduate degree in journalism and an MS in Integrated Marketing Communications. He is a former board member with the Society of Professional Journalists and member of the Kansas City Press Club, where he was the recipient of the group's prestigious "Silver" award.

In addition, John is an adjunct professor at Baker University, the University of Kansas and University of Phoenix, where he teaches strategic marketing, public relations, journalism and consumer behavior.

His "Bottom Line Marketing" column helps readers get to the bottom of their marketing challenges and grow their companies' bottom line.

Here are his most recent articles in the series: